We recently discovered the work of Dana Tanamachi, a Taxas born, Brooklyn-based designer and letterer.
Tanamachi’s graceful hand-drawn typography holds a sense of nostalgia for us as her work is entirely executed in chalk.
Tanamachi’s says about her discovery of chalk lettering:
The first time I ever picked up a piece of chalk in this way was a few years ago. My friends were having a themed housewarming party—The Great Gatsby—in Brooklyn and I stopped by with a friend from college. There was a big chalk wall with several quotes scribbled all over it, which I was really drawn to. To the side, they had a smaller, blank chalk wall. My friend said, “You’re artsy, right? Why don’t you draw something? Here’s a piece of chalk.” I turned to the friend who I was with and said, “Let’s draw the word ‘Brooklyn’.” He started on the “B” and I started on the “n” and we were going to meet in the middle, but in a few minutes, I was already on to the “r” and he was still drawing the “B”. We were laughing. For the next several parties, I would come over beforehand to draw other themed backdrops.
I suppose the “aha” moment came when I realized I had found the thing that could allow me to practice and improve my lettering skills, serve my friends, and have some fun in the process.
Since then Tanamachi has gone up and up, working with big names around the globe: Google, Yahoo!, Rugby Ralph Lauren, The Ace Hotel, Tommy Hilfiger, West Elm, and Bloomingdale’s to name a few, and with such beautiful work and a distinctive style it not wonder that in 2011 she was named a Young Gun (YG9) by the Art Directors Club and a Young Creative to Watch by HOW Magazine.